INTEGRATED CAMPAIGNS

Challenge:

To create a campaign for Aptamil that would build brand equity and remind HCPs of Aptamil’s attributes, superiority and advanced formula; with experiential marketing activities that support the innovation behind the whole range of products.

Strategy:

We delivered an impactful campaign and strong key visuals that provided a full experience across all SKUs. We equipped and engaged with HPCs via the concept of a blueprint; the base and study that ensures a healthy tomorrow. We capitalized on the promise of ‘Today for Tomorrow’ through a blueprint—the base and foundation we provide today for child’s healthier tomorrow.

Solution:

The blueprint became the main communication vehicle to illustrate ‘Today for Tomorrow.’ We built the plan, created the base, and ensured the consumption of proper nutrients that deliver a healthy next generation. The big idea showed the innovation and science behind Aptamil and its role in the development of a healthy child.